The original Citycard concept was first introduced to the City of Edinburgh Council’s Corporate Services in 1999. It targeted the city’s key workers in hospitals, schools and the Council, giving them access to discounts from local businesses. The idea was to help them make their wages go further and allow these essential workers enjoy themselves by relieving them of financial constraints when going out.
The concept was found to be a very popular and gradually Citycard was made available to the general public rather than a limited section of the community.
Every city resident was sent a Citycard free every summer, with a booklet telling them where it could be used.
The Citycard had proved popular after being launched seven years ago as an “Edinburgh loyalty card”.
Other City Council’s in the UK introduce their own Citycard.
Nottingham City Council launch Citycard in 2004.
Westminster City Council launch Citycard in 2006.
Medway Council Launch Citycard.
Due to budget cuts the Edinburgh Council withdrew the Citycard in 2007.
Nottingham City Council replace Citycard with Robin Hood card.
Westminster City Council to be the first Council in London to launch Citycard.
The original founder of Citycard has re-invented it as the Eco-friendly loyalty card with out the need to send booklets or plastic cards to it users.
- Smartphones have made it a lot easier for the business to go online and the customers to simply download the Citycard directly on their handset.
- There’s no need to worry about another plastic card in their wallet, or paying for a replacement or lost cards thus reducing our impact on the environment by more than 90%.
1. Our Mission
Citycard exists because this fragile earth deserves a voice. It needs solutions. It needs change. It needs action.
2. Our Objectives
Citycard is a non-profit making organisation that acts to change attitudes and behavior, to protect and conserve the environment.